New York City is a hub for creativity, technology, and culture, and immersive experiences are continually evolving. If you’re planning a trip to the Big Apple, here’s a roundup of immersive installations, interactive game spaces, an innovative Broadway production, and a sneak peek of what’s on the horizon.
Immersive Installation Spaces
Mercer Labs
Mercer Labs Museum of Art and Technology spans 36,000 square feet and features 15 immersive installations combining light, sound, and interaction. Opened in 2024, it’s one of NYC’s newest and most ambitious immersive art destinations. There are a handful of people in the TouchDesigner community have worked on Mercer Lab, including Volvax Labs and Function Store.
Address: 21 Dey St, New York, NY 10007 (Lower Manhattan)
Pricing: Adults $5
Hours:
Mon–Wed: 10 AM–8 PM | Thurs–Sun: 10 AM–11 PM
ARTECHOUSE NYC
Located beneath Chelsea Market in a converted century-old boiler room, ARTECHOUSE NYC merges technology and art to create multi-sensory digital exhibitions. It’s known for its large-scale projections and interactive installations that invite visitors into vibrant, futuristic worlds.
Address: 439 W 15th St, New York, NY 10011 (Chelsea Market)
Pricing: $25.85+ (cheaper online; NY, NJ, CT resident discounts Mon–Thurs)
Hours:
Mon, Wed, Thurs: 12–7 PM | Fri: 2–9 PM | Sat: 10 AM–10 PM | Sun: 12–6 PM | Closed Tuesday
INTER NYC
INTER is an immersive journey blending technology, meditation, and art. Guests explore the “Interverse,” a series of interactive rooms designed to stimulate the senses and encourage self-reflection.
Address: 415 Broadway, New York, NY 10013 (SoHo)
Pricing: $32+ (Anytime Tickets: $45)
Hours:
Mon, Wed–Fri: 12–8 PM | Sat–Sun: 10 AM–8 PM | Closed Tuesdays
Interactive Game Spaces
Game of 1000 Boxes
This live-action game show experience brings teams together for fast-paced mini-games that test quick thinking, teamwork, and reflexes, all within an immersive visual environment.
Address: 248 W 37th St, New York, NY 10018
Pricing: $47.50+
Duration: 45–60 minutes
Hours:
Fri: 5:30–10 PM | Sat: 2–10 PM | Sun: 3:30–6 PM | Closed Mon–Thurs
SPYGAMES
Developed with former CIA and Special Ops experts, SPYGAMES invites players into a world of laser mazes, codebreaking, and strategy-based physical challenges — a real-life spy training ground in Midtown Manhattan.
Address: 928 8th Ave, New York, NY 10019
Pricing: $25+ (minimum 2 players)
Duration: 50 minutes
Hours:
Mon–Thurs: 10 AM–8 PM | Fri–Sat: 10 AM–10 PM | Sun: 10 AM–8 PM
Broadway Immersive Experience
Sunset Boulevard (2024 Revival)
Directed by Jamie Lloyd and starring Nicole Scherzinger, this revival strips down the classic musical to its emotional core. The minimalist set, live video projections, and striking lighting create a hybrid of theater and cinema, offering audiences a raw and modern take on Andrew Lloyd Webber’s work.
Tickets: Starting at $55
Show Days: Every day except Monday
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Coming Soon:
Meow Wolf NYC
Opening soon at Pier 17 in Seaport, Meow Wolf’s upcoming NYC location will bring its signature large-scale, interactive worlds to the East Coast. Known for blending storytelling, sculpture, and cutting-edge tech, it promises to be another massive addition to the city’s immersive scene.
Final Thoughts
There’s no shortage of immersive spaces to explore in New York City, and new ones are constantly opening. Whether you’re into digital art, interactive games, or groundbreaking theater, New York City continues to push creative boundaries, making every visit full of new surprises.
